The answer to this is two fold. If a person that don't donate, i believe that person is already at the top of the game in terms of wealth. The person that don't donate is the person that don't need to, and this person is not the one you want to be. The second half of the answer is because we are social beings, we like to do good. We like to feel like we are helping someone. If we can't help ourselves, why not help someone else? Donate To Pakistan Charities