See It, Feel It – Insights About How People Truly Experience Art
With Master Artist
1 Day, Sunday, February 2nd, 1pm - 2:30pm
What’s the actual experience people have when standing before a work of art, taking it in?
Find out thanks to this unique guest lecture that will be of interest to artists, photographers and the general public at large. Hill’s latest book is by far the largest study ever conducted that involves eye-tracking technology and art in order to learn where people precisely look, for how long, and in what order. By adding in facial coding, Hill also captures not only where people look but how they feel about what they’re seeing. In addition to results that cover 88 famous art works from the Renaissance to today, Hill’s lecture will also explore how knowing facial expressions, per emotion, can enrich your understanding and appreciation of portraiture based on his previous book, Famous Faces Decoded: A Guidebook for Reading Others.
What You'll Learn
How much time do viewers actually take
Where viewers of art look most often, and first
Which forms and colors engage viewers the most, typically
What kinds of titles work well and which don’t
What kinds of subject matter attracts the eye and heart
What might be the secret to effective composition
Dan Hill, Ph.D., is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture, and has spoken to audiences in over 25 countries. To capture and quantify emotions, Dan pioneered the use of facial coding (the analysis of facial expressions) in market research starting in 1998 and his company, Sensory Logic, Inc., has done work for over half of the world's top 100 consumer-oriented, B2C companies. Dan has received seven U.S. patents related to facial coding and is also a certified Facial Action Coding System (FACS) practitioner. Dan's latest books consist of Famous Faces Decoded: A Guidebook for Reading Others; Two Cheers for Democracy: How Emotions Drive Leadership Style; and First Blush: People's Intuitive Reactions to Famous Art. His earlier, business books include: About Face: The Secrets of Emotionally Effective Advertising; and Emotionomics: Leveraging Emotions for Business Success, which was chosen by Advertising Age as one of the top ten must-read books of 2009 and features a foreword by Sam Simon, co-creator of The Simpsons. In 2014, Dan received front-page coverage in The New York Times for his work with professional and NCAA Division 1 sports teams. Other media coverage has ranged from TV appearances on ABC’s “Good Morning America,” Bloomberg TV, CNBC, CNN, C-Span, ESPN, Fox, MSNBC, NBC’s “The Today Show,” PBS, and The Tennis Channel, to print and digital coverage in Allure, China Forbes, Cosmopolitan, Fast Company, The Financial Times, The Los Angeles Times, Politico, Time, USA Today, and The Wall Street Journal. Dan was educated at St. Olaf College, Oxford University, Brown University, and Rutgers University. Along with his wife, Karen Bernthal, he nowadays splits his time between St. Paul, Minnesota and Palm Desert, California.